Museum Store


Along the winding paths of the Historic Village at Allaire, towering as high as the large sycamore trees alongside it, is the Allaire General Store & Museum Gift Shop. The Allaire General Store, also known as the the Howell Iron Works Company Store, has been retailing for more than 175 years! As a testament to its innovative construction the General Store, built in 1835, is the largest structure still standing at Allaire Village. Outfitted with goods imported from New York City and beyond, the General Store was one of the largest retail operations in the State of New Jersey and made James P. Allaire's Howell Iron Works a self-sufficient community. All proceeds from the General Store goes back into the supporting the Historic Village at Allaire.  Please visit the Allaire General Store’s facebook page for information about special seasonal items. 

On Wednesdays, Weekends, Event Days and other weekday openings throughout the year, patrons are invited to reminisce and enjoy a unique shopping experience.


*****For the month of December, you are able to send your holiday cards from our historic Allaire post office.  Letters must be addressed and have a valid US postal stamp.  Your letters will be stamped with a specially made cancellation stamp showcasing one of our buildings.  This year it is the blacksmith shop! The letters will be stamped on December 6th and December 13th as part of our Christmas at Allaire Celebration! *****


Holiday items and changing merchandise displays help to create a new look for all seasons. Some of these items include:

  • Unique items made by our Allaire Artisans including Blacksmiths, Tinsmiths and Carpenters
  • 19th century toys and games
  • Handmade crafts from the Allaire Village Auxilliary
  • Old fashioned candy and nostalgic goodies
  • Artwork prints and engravings of Historic Allaire Village
  • Historical documents and maps of Monmouth County
  • Soap, Candles and other merchandise made here in New Jersey
  • Books for all ages including non-fiction, historical fiction and children's classics
  • Books about New Jersey and by New Jersey authors
  • Pottery, glassware, & lanterns
  • Bonnets and hats for children and adults
  • Collectible Holiday Ornaments by Old Word Christmas
  • That perfect gift for the bride and groom
  • Souvenirs to remember your visit to the Historic Village at Allaire!


Store Hours

Shop at the Online Store

Current Promotional Items